Vermont brings tourist from all over the Northeastern Region just for its skiing during the winter months, and gorgeous green mountains for hiking, and all sorts of outdoor activities in the summer. The mountain scenery attracts all sorts of people, to a region that would otherwise go overlooked if it weren’t for its gorgeous natural offerings.
Vermont is a secret beer hub for the northeast. If it weren't for chance, and personal recommendations I never would have discovered this to be true. I had never heard of the Alchemist Brewery in Waterbury, VT till my friend last year, told me a bit about it and the extreme quality of their brewing. Much like the local mountain Burke, the average person residing in say Massachusetts or Connecticut would have never known of the mountain, if they had never heard of it by word of mouth from a personally satisfied customer. This same concept is why the small, and large breweries in Vermont have become so successful on a national and international level.
The trend of popularity in sampling craft, or any high quality unique beer is booming across America, microbreweries are pumping out all the fresh beer its fans can enjoy. The Alchemist Brewery in Waterbury, VT only distributes their product to an extremely limited number of sellers.The low amount of distribution contributed to is elitism. I have met fans of the Alchemist Heady Topper spanning from as far as Bangor, ME to Hartford, CT, and those are not the only fans. The Heady Topper is rated the number one beer in the entire world by Beeradvocate.com, which is quiet an impressive feat for what was once a small Vermont brewery.
Iv’e got Ryan Behling here with my, who is a fan of local vermont beers and a senior at lyndon state college in the sustainability studies. Youve tried the heady topper, does it live up to the raitngs? “
Personal testaments of satisfied customers were a great assistance in expanding the horizons of Hill Farmstead Brewery. There is no experience in the world, like getting a fresh foamy beer right off the tap at a brewery. In Vermont, this has become an especially important experience for a number of distributors such as Hill Farmstead Brewery in Morrisville VT. Similar to the Alchemist Brewery, tourists come from all over New England just to get a taste of Hill Farmstead. Unlike the Alchemist, who ships their cans to a few limited retail locations, Hill Farmstead Brewery is the location to purchase their product at. This extremely limited distribution of beer made it extremely successful, of course along with its stunning quality and taste. Hill Farmstead only fills growlers and sells their beer, freshly packaged at their location at their Morrisville store. The lines for the brewery are out the door when it opens, and it can take up to and hour and a half to get through the line of filling growlers. If you brew it, they will come.
Beer fanatics love the fact that the only way you can acquire some of these brews it is to take the adventure to Vermont. These beer tourists are bringing valuable tax dollars to Vermont with every trip they take and every Hill Farmstead growler they purchase. Shaun Hill of Hill Farmstead Brewery said in an interview recently with Vanity Fair that the world has “ moved into this phase of what’s been called “person-centered civil religion,” where people start to find meaning and value in different things in their lives. Maybe it’s football and the New England Patriots are “God,” or maybe it’s boutique beers. It’s an age where people are spending their dollars in such a way that it also has the potential to bring meaning back into their lives.” Beer really does bring people with a passion for its quality together, and when the quality is in Vermont, that is where the people will go. Customers looking for a great product, and a beautiful outdoor adventure know just where to drive, up to their favorite Vermont Breweries.
Credits
Photos: Joe Schlee
Audio : Joe Schlee/ Jake Reardon
Interview: Joe Schlee/ Ryan Behling
Editing : Jake Reardon
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